Bolton hairdresser launches his own range of haircare products
A BOLTON hairdresser has let success go to his head and has launched a range of his own haircare products.
Jignesh Madhavji — or Jiggi as he is better known to the clients of his popular eponymous salon on the ground floor of the Bolton Whites Hotel at Middlebrook — only launched his Jiggi range a fortnight ago.
Already, he says, it is selling well.
Mr Madhavji said: “I’m really pleased. It was originally intended as a male grooming range but there are plenty of women buying items as well.”
The range includes six different products, each priced at £12.
Mr Madhavji, aged 27, has been working on the products with a London company for the past four months.
He said: “I chose a basic product I liked and I’ve been tweaking the ingredients and the packaging to get them exactly right. As it was basically intended for male grooming, I went for a black finish with metallic artwork and I’m delighted with the results.
“The range is being sold in the salon at the moment but, ideally, I’d like it to eventually go into supermarkets.”
The introduction of dedicated products is the latest chapter in the success story of the creative hairdresser that goes back nine years to when he was a student at Bolton Community College.
From early in his training, he was devising unusual styles and attracting attention — his intricate shaved head patterns for men were spotted by TV producers and he was enlisted to teach celebrities how to become hairdressers in a special BBC3 programme challenge.
He won first place in a National Hairdressers’ Federation competition in Blackpool, just a month after opening his own salon.
And he transported his business to the prestigious hotel 19 months ago in a move that has seen his business grow.
Mr Madhavji has also recently opened a spa at the salon, which includes a nail bar and massage facilities and now employs a stylist and a beauty therapist.
He is also looking for an additional stylist currently. He said: “Yes, the business is definitely growing. It’s a unisex salon so I’ve got a lot of men and women clients.
“But the male hair grooming industry is now huge — it’s definitely caught up with the women’s industry. So I’m also planning a men’s range of shaving products.
“In the meantime, I’m looking at creating gift sets for the grooming range in time for Christmas.”
Mattified is a wax that comes in a jar and gives a matte finish to hair. Fixit is a gel that gives a wet look to modern styles like spikes. Pommade is a cream for sleeker styles and Sculpt is between a wax and a gel and gives texture and definition with medium shine.
Texture Dust is ideal for giving soft waves and curls to longer hair, and the range is completed by Invigorating Hair and Body Wash.
Comments are closed on this article.