No new 24-hour McDonald’s sign in Astley Bridge because it would be ‘too bright’

The Bolton News: How the new sign would look at McDonald's in Astley Bridge How the new sign would look at McDonald's in Astley Bridge

FAST food giants McDonald’s has had its application for a new sign outside their Astley Bridge branch knocked back — because it is too bright.

The restaurant wanted to install a double-sided sign, saying ‘Open 24 Hours’, below the golden arches outside the building.

Standing at four-metres, the sign would be lit up day and night — something Bolton Council said was unacceptable.

In refusing the application, a planning officer from Bolton Council said he rejected the bid because the advertisements would adversely affect the local area due to their design, size, materials, illumination, colour and height.

The report added: “The proposed advertisements would be located at an exceptionally high level and would be illuminated.

“While they are similar in some way to existing signs which they are to replace, the contrasting colour of the signs is considered to accentuate the visual impact of their height and illumination.

“The applicant has been encouraged to consider consistent colouring together with a reduced level of illumination, however no response has been received.”

Comments (10)

Please log in to enable comment sorting

12:28pm Wed 8 Jan 14

Regulatory Man says...

Ooh yeah- that very smart, cosmopolitan area of Astley Bridge really doesn't need illuminated out of the horrible, grubby traffic jammed eyesore of an area that it has become.

Reason for objection being too bright. What a load of rubbish, Bolton Council Jobsworths.
Ooh yeah- that very smart, cosmopolitan area of Astley Bridge really doesn't need illuminated out of the horrible, grubby traffic jammed eyesore of an area that it has become. Reason for objection being too bright. What a load of rubbish, Bolton Council Jobsworths. Regulatory Man

12:38pm Wed 8 Jan 14

eatmytruth says...

Silliest thing I've read today. Brighter than the 24 hour traffic lights? I doubt it.
Silliest thing I've read today. Brighter than the 24 hour traffic lights? I doubt it. eatmytruth

12:46pm Wed 8 Jan 14

MarkAllRead says...

It'd be brighter than the council, that's for sure.
It'd be brighter than the council, that's for sure. MarkAllRead

1:29pm Wed 8 Jan 14

stereo_world says...

MarkAllRead wrote:
It'd be brighter than the council, that's for sure.
Oooooh, BURN!
[quote][p][bold]MarkAllRead[/bold] wrote: It'd be brighter than the council, that's for sure.[/p][/quote]Oooooh, BURN! stereo_world

2:24pm Wed 8 Jan 14

BWFC71 says...

Regulatory Man wrote:
Ooh yeah- that very smart, cosmopolitan area of Astley Bridge really doesn't need illuminated out of the horrible, grubby traffic jammed eyesore of an area that it has become.

Reason for objection being too bright. What a load of rubbish, Bolton Council Jobsworths.
Look at the area it is in - imagine if it was Sharples or Egerton or Harwood - there would have been no hesitation and approval would have been given!!!
[quote][p][bold]Regulatory Man[/bold] wrote: Ooh yeah- that very smart, cosmopolitan area of Astley Bridge really doesn't need illuminated out of the horrible, grubby traffic jammed eyesore of an area that it has become. Reason for objection being too bright. What a load of rubbish, Bolton Council Jobsworths.[/p][/quote]Look at the area it is in - imagine if it was Sharples or Egerton or Harwood - there would have been no hesitation and approval would have been given!!! BWFC71

3:37pm Wed 8 Jan 14

goldie47 says...

how sad are bolton council....there are more important things they should be doing for the ratepayers.......get your priorities right
how sad are bolton council....there are more important things they should be doing for the ratepayers.......get your priorities right goldie47

4:59pm Wed 8 Jan 14

Reed Lover says...

3 comments from NIMBY's presumably.
3 comments from NIMBY's presumably. Reed Lover

7:42pm Wed 8 Jan 14

normid norm says...

I think there is more to this than the fact it is too bright, make it a lower wattage version so its not quite as bright? a bit like Bolton Council really….
I think there is more to this than the fact it is too bright, make it a lower wattage version so its not quite as bright? a bit like Bolton Council really…. normid norm

11:56pm Wed 8 Jan 14

Mick England says...

A minaret would look nice and planning would obviously say yes to that!
A minaret would look nice and planning would obviously say yes to that! Mick England

10:02am Tue 21 Jan 14

LordLeverhulme says...

Brighter than the huge yellow M above it ???
Crazy Council strikes again.
Brighter than the huge yellow M above it ??? Crazy Council strikes again. LordLeverhulme

Comments are closed on this article.

click2find

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree