GRRRR! When will so-called celebrities learn to watch what they say?

Vulnerable fans heed what their often brainless pronouncements and may act.

Which is why for American reality TV star Kim Kardashian to praise having the flu as an “amazing diet” was a particularly irresponsible statement.

Flu is an illness to be overcome with appropriate care, medication and by eating well. It is not the latest slimming trend and something to be welcomed and taken advantage of. Sensible weight-loss needs handling differently and with our health firmly in mind.

Engaging brain before mouth is a vital asset for every celebrity.