KEN Heathcote is a remarkable advert for keeping your fitness going for as long as you can.

Unbelievably, he’s about to celebrate his 80th birthday and marked this milestone by swimming three miles in chilly Lake Windermere for charity.

Ken has always been a fitness pioneer, setting up Bolton Health Studio in 1968 which created a blue-print for health clubs nationally. He’s marked several birthdays with fitness challenges and now writes books as well as motivating business people.

He makes light of it all and takes achievement in his stride, but he is still hugely inspirational and deserves our congratulations.