THE basic premise of this programme is that a bunch of toffs are shipped-out to an island off Fiji, which they will attempt to make environmentally sustainable.
All well and good and very noble of the participants to take extended leave from their understanding employers to help turn the world green.
Green with envy, perhaps. I wouldn't mind sacking off work to stick a couple of recycling bins on a South Pacific island, but then I don't have the benefit of rich parents to enable me to pursue my mission to save the world. And then write a book about it. And release a DVD. And be paid to take part in other well-meaning, but ultimately fruitless TV programmes.
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The "eco-warriors" no doubt achieved some good, but it all smacked of the patronising Westerner showing the "simple world" the right way forward.
To be fair, they did employ some locals, one of whom was quickly erased from the workforce after helping himself to a few bottles of the islanders' beer.
If such "reality TV" programmes must be made, perhaps they could actually reflect the true reality of most people's lives, but I suppose if we invited the pony-tailed participants to look at cleaning up Burnley, they might not be quite as enthusiastic when it comes to spending their trust funds. Bitter? Me?
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