New face of store revealed

7:34pm Thursday 27th March 2008

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Model Yasmin Le Bon has been announced as the face of House of Fraser's new spring 08 fashion advertising campaign.

The campaign, which was shot in February by celebrity photographer Robert Erdmann, looks set to confirm the premium department store's fashion credentials.

The campaign features Yasmin in a selection of brands available at House of Fraser including exclusive labels Linea and Untold.

It is the first time House of Fraser has run a fashion campaign of this kind. Brand Director, Matt Chambers said: "Yasmin Le Bon is one of the pre-eminent models of recent years and the term supermodel' doesn't do her justice.

"She oozes sex appeal, class and sophistication, and we are thrilled to be working with her. Yasmin is really excited about this collaboration.

"Her fashion credibility is second to none and we are confident that she will help move the perception of our brand forward as we improve our private label offer and brand portfolio in line with our investment in stores."

Yasmin is featured in a variety of shots, wearing bang on-trend items and looking stunning.

Check out this mustard ruffle top at £45 and the black patent belt at £12, both from untold.

The grey pintuck top, also from Untold, comes in at £29 and the maxi strapless dress, from Linea, is priced at £99.

Back to ruffles again, which Yasmin is sure to create with the new campaign, is this cream blouse, a spluge at £79 from Linea and jeans at £170 from For all Mankind.