The rugged-look may work for Lost’s Josh Holloway, but for the average Bolton bloke it’s not the best way to endear yourself to the ladies. While razor manufacturers seem to add yet more blades to their products each year, as any well-groomed man knows a razor is just one of the tools in the arsenal.

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If you’re a shaving foam devotee, Absolute Aromas 100% Organic Shave Oil may well convert you. Ticking all the boxes, from price (£4.50, or around 4.5p per shave) to health (it’s free of all those suspect parabens, sulphates and petrochemicals), this oil gives you a really close shave and leaves skin feeling silky smooth. My boyfriend loved it for how easy and mess-free it was to use, while I loved the way it made his skin feel afterwards. Packed with essential oils to ease redness, calm skin and do a plethora of other tasks, this is the perfect product for men who want to shave and go.

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If, however, you’re prepared to add an extra few seconds to your daily grooming, Lab Series 3-in-1 Post-Shave also needs to find its way into your cupboard. This cooling gel soothes and softens skin, prevents in-grown hairs and reduces redness. With regular use, it can even delay 5 o’clock shadow and is now available in a credit-crunching 100ml for £34.26.