ITV has given itself a complete rebrand today.
All five ITV channels in the UK got their new look from 6am with the flagship channel changing its name from ITV1 to ITV.
ITV2, ITV3, ITV4 and CITV have changed colour scheme to "better reflect their programme mix," says the channel.
The main ITV logo is a colour-picking design which changes to suit its backdrop as well as the nature of its programming.
Regional news programmes have consolidated their naming styles in line with a more consistent branding across ITV.
ITV Granada in Manchester is close to completing its move from its old Quay Street headquarters to MediaCityUK, Salford Quays.