Thousands of Ironman spectators and athletes swell town’s coffers

LAST year’s Ironman event brought almost £2.7 million to Bolton’s economy, it has been revealed.

Figures released by organisers show that athletes and visiting spectators spent an estimated £2,693,343 in the borough — a five per cent increase on 2011.

On July 22 last year more than 1,500 athletes from 34 countries converged on Bolton for the fourth annual Ironman UK.

It started with a 2.4-mile swim at Pennington Flash, a 112-mile bike ride through Rivington, Chorley and Adlington and a 26.2-mile run to Bolton town centre.

Ironman’s organisers surveyed 220 competitors and found that each brought an average of 2.2 spectators with them and stayed 2.7 days, spending an estimated total of £2,693,343, an increase of £120,880 on 2011.

Chris Wooley, who owns Broomfield House hotel in Wigan Road, Deane, said his takings doubled during the event.

He said: “We made about £1,500 to £2,000 over and above what we normally get.

“It was a boost and these days everything helps.

“The staff coped well even though we were up cooking breakfast at 3am. We normally do it at 8.30am.

“And we had guests from all over the world — Australia, Holland, Germany, Spanish, all sorts.

“We had about 35 people staying altogether and up to about 16 of them were competitors.”

Cappuccinos catering firm in Knowsley Street provided the food for race stewards last year.

Owner Jackie Muller said: “It was a boost to us but more importantly it was a boost to Bolton.

“It was fantastic and a great event for the town.

“We’re really looking forward to it coming back.”

This year’s event will take place on Sunday, August 4, but has already sold out.

Kevin Stewart, managing director of Ironman UK and Ireland, said: “This year’s race has sold out in a record nine weeks, which clearly demonstrates howmuch our athletes enjoy racing in and around the town of Bolton, further helped by the amazing atmosphere and support from the local crowds.”

The leader of Bolton Council, Cllr Cliff Morris, said: “Despite the economic conditions it’s fantastic news that there was an increase in spend compared to 2011.

“This just shows how important events like Ironman are for our local economy, and particularly for our town centre.”

Comments (8)

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9:57am Sat 26 Jan 13

Puffin-Billy says...

And all in Bolton, Lancashire too!
And all in Bolton, Lancashire too! Puffin-Billy

10:48am Sat 26 Jan 13

BWFC71 says...

Holland is a slang term as the official country name is The Netherlands! Its like saying Scandinavia is a country for either Noway, Finland or Sweden, or saying America for The United States of America (as one is a continent and teh other is a country!!!)
Holland is a slang term as the official country name is The Netherlands! Its like saying Scandinavia is a country for either Noway, Finland or Sweden, or saying America for The United States of America (as one is a continent and teh other is a country!!!) BWFC71

11:08am Sat 26 Jan 13

Puffin-Billy says...

BWFC71 wrote:
Holland is a slang term as the official country name is The Netherlands! Its like saying Scandinavia is a country for either Noway, Finland or Sweden, or saying America for The United States of America (as one is a continent and teh other is a country!!!)
Holland is an old province region in the western part of the Netherlands or the "Low Countries".

The term Holland now generally and "unofficially" refers to the whole of the Netherlands.

But it was used once, "officially", to describe the whole of the Low Countries, when the Batavian republic was turned into the Kingdom of Holland by Louis Bonaparte.
[quote][p][bold]BWFC71[/bold] wrote: Holland is a slang term as the official country name is The Netherlands! Its like saying Scandinavia is a country for either Noway, Finland or Sweden, or saying America for The United States of America (as one is a continent and teh other is a country!!!)[/p][/quote]Holland is an old province region in the western part of the Netherlands or the "Low Countries". The term Holland now generally and "unofficially" refers to the whole of the Netherlands. But it was used once, "officially", to describe the whole of the Low Countries, when the Batavian republic was turned into the Kingdom of Holland by Louis Bonaparte. Puffin-Billy

11:19am Sat 26 Jan 13

Phil from Smithills says...

Puffin-Billy wrote:
And all in Bolton, Lancashire too!
Agree Bolton Lancashire,is that the reason it does'nt get a mention on the local news channels, its not in Manchester.
[quote][p][bold]Puffin-Billy[/bold] wrote: And all in Bolton, Lancashire too![/p][/quote]Agree Bolton Lancashire,is that the reason it does'nt get a mention on the local news channels, its not in Manchester. Phil from Smithills

12:31pm Sat 26 Jan 13

BWFC71 says...

Puffin-Billy wrote:
BWFC71 wrote:
Holland is a slang term as the official country name is The Netherlands! Its like saying Scandinavia is a country for either Noway, Finland or Sweden, or saying America for The United States of America (as one is a continent and teh other is a country!!!)
Holland is an old province region in the western part of the Netherlands or the "Low Countries".

The term Holland now generally and "unofficially" refers to the whole of the Netherlands.

But it was used once, "officially", to describe the whole of the Low Countries, when the Batavian republic was turned into the Kingdom of Holland by Louis Bonaparte.
Officially speaking Holland doesn't exist but Noord Holland does (its capital being Haarlem) and Zuid Holland does (its capital being Den Haag - The Hague). Whereas Amsterdam is teh capital of The Netherlands but politics are done in Den Haag.


Meanwhile back on topic does the money raised from this event actually equate to or supercede the money that was generated from the Old Markey Hall before Council sold it? I somehow doubt it!!!
[quote][p][bold]Puffin-Billy[/bold] wrote: [quote][p][bold]BWFC71[/bold] wrote: Holland is a slang term as the official country name is The Netherlands! Its like saying Scandinavia is a country for either Noway, Finland or Sweden, or saying America for The United States of America (as one is a continent and teh other is a country!!!)[/p][/quote]Holland is an old province region in the western part of the Netherlands or the "Low Countries". The term Holland now generally and "unofficially" refers to the whole of the Netherlands. But it was used once, "officially", to describe the whole of the Low Countries, when the Batavian republic was turned into the Kingdom of Holland by Louis Bonaparte.[/p][/quote]Officially speaking Holland doesn't exist but Noord Holland does (its capital being Haarlem) and Zuid Holland does (its capital being Den Haag - The Hague). Whereas Amsterdam is teh capital of The Netherlands but politics are done in Den Haag. Meanwhile back on topic does the money raised from this event actually equate to or supercede the money that was generated from the Old Markey Hall before Council sold it? I somehow doubt it!!! BWFC71

3:47pm Sun 27 Jan 13

Count de Monet says...

North Holland & South Holland are provinces of the Kingdom of the Netherlands. They are not slang terms.
North Holland & South Holland are provinces of the Kingdom of the Netherlands. They are not slang terms. Count de Monet

7:31pm Sun 27 Jan 13

BWFC71 says...

No but using the term "Holland" for The Netherlands is slang!
No but using the term "Holland" for The Netherlands is slang! BWFC71

8:43pm Sun 27 Jan 13

ohboltonweloveu says...

Ironmen,,People of Bolton ,we need you,,, Can you Drive a gritter and empty bins.....Our honest Council cant !!! please save us ,,,please ,,,,,
Ironmen,,People of Bolton ,we need you,,, Can you Drive a gritter and empty bins.....Our honest Council cant !!! please save us ,,,please ,,,,, ohboltonweloveu

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