Parents urged to learn first aid skills that could save children's lives
BOLTON parents are being urged to learn the vital first aid skills that could save their child‘s life.
First aid charity, St John Ambulance has revealed new research showing that more than half of parents in the North West lack the skills necessary to save their child in the event of a life threatening accident.
The charity has now launched a new campaign including a TV advert which aims to encourage more people to learn basic first aid skills.
The advert depicts a distraught father who is unable to help his unconscious son who has fallen from a tree.
Viewers are then urged to visit sja.org.uk/savetheboy where they can learn the skills to keep the boy alive.
Speaking about the new research, St John Ambulance regional director, Heather Arrowsmith said: “It’s devastating to find that over half of parents wouldn’t have the first aid confidence to save their own child’s life, and it’s not just parents — two fifths of people admit that it would take something as severe as the death of a loved one to make them learn first aid.
“Unfortunately, our own first aid volunteers can’t be everywhere so we’ve developed an online experience to help more people be the difference between a life lost and a life saved.
“We don’t want anyone to be helpless in a first aid situation especially when learning life saving skills is so simple.”
The Bolton News launched the Every School-Leaver a Lifesaver campaign in February this year.
The aim of the campaign is to ensure that all school pupils in Bolton know what to do when faced with someone who is suffering a cardiac arrest, choking or bleeding.
The campaign was launched with Bolton West MP Julie Hilling who wants to see emergency life-saving skills taught across the country as part of the national curriculum.
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