Health bosses spend £40,000 on telling people when they should go to A&E

The Bolton News: The accident and emergency department at the Royal Bolton Hospital The accident and emergency department at the Royal Bolton Hospital

HEALTH chiefs have launched a £40,000 campaign to educate Bolton patients about the right time to attend A and E.

The NHS Bolton Clinical Commissioning Group (CCG) says the advertising drive will help people make the right choice when it comes to urgent health care, treatment, or advice.

CCG bosses say up to 30 per cent of patients with minor illnesses or injuries who go to A and E do not need to be there.

They maintain that the first port of call for these patients is their GP surgery.

Dr Barry Silvert, clinical director for Integrated Commissioning at the CCG, said: “NHS Bolton Clinical Commissioning Group is committed to ensuring that patients are seen by the right person, at the right place and time. This is essential if we are to improve patient safety and the quality of care.

“I strongly urge people in Bolton to leave A&E for those who really need it, otherwise we risk putting huge pressure on a vital and highly valued resource in our borough.

“There are alternatives, so please ensure that you make the right choice this winter, both for your own health and that of the local NHS.”

The new campaign will encourage patients to access the GP out-of-hours service, seek advice from a local pharmacist, and self care.

This last option means resting and drinking plenty of fluids when suffering with a cold or virus.

The CCG and Bolton NHS Foundation Trust — which runs the hospital — are also introducing a new streaming system to prevent unnecessary admissions to A and E.

The new system includes a “clinical navigator” supported by a GP to handle non-urgent patients who can wait for an appointment to see their GP or pharmacist.

The latest campaign will continue over the winter months online, in print and on the radio.

For more information, go online to boltonhealthchoices.com.

Comments (4)

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9:58am Tue 3 Dec 13

thomas222 says...

Why not just turn them away when its not a emergency and direct them to their Doctors?
Why not just turn them away when its not a emergency and direct them to their Doctors? thomas222

10:33am Tue 3 Dec 13

duffbikes says...

Not too long ago, when you were ill or sick you went to your doctors surgery during the specified opening times, morning or evening. You would of course would be in a queue, nothing new there, but it meant that the A&E at the hospitals were genuinely used for Accidents and Emergencies. Then doctors surgeries modernised and brought in appointments systems that meant you could not be assessed on the day any longer, hence the rise in attendance at A&E. A self assessment now being advised by the CCG could be a dangerous route for some patients, namely the elderly, who's condition could rapidly deteriorate from early influenza to pneumonia. So who is responsible for the situation at A&E then? I would suggest the doctors on the CCG take another look at resolving the problem.
Not too long ago, when you were ill or sick you went to your doctors surgery during the specified opening times, morning or evening. You would of course would be in a queue, nothing new there, but it meant that the A&E at the hospitals were genuinely used for Accidents and Emergencies. Then doctors surgeries modernised and brought in appointments systems that meant you could not be assessed on the day any longer, hence the rise in attendance at A&E. A self assessment now being advised by the CCG could be a dangerous route for some patients, namely the elderly, who's condition could rapidly deteriorate from early influenza to pneumonia. So who is responsible for the situation at A&E then? I would suggest the doctors on the CCG take another look at resolving the problem. duffbikes

4:51pm Tue 3 Dec 13

Harold 1 says...

I would suggest that the doctors on the CCG actually see patients instead of being Government apparatchiks.
I would suggest that the doctors on the CCG actually see patients instead of being Government apparatchiks. Harold 1

8:02pm Fri 27 Dec 13

Puffin-Billy says...

I would suggest that CCGs desist from blaming the victims who are the NHS taxpayers.

And that the clinicians who ostensibly want to relieve the strain on NHS A and E departments should be openly condemning the Health and Social Care Bill which is destroying the NHS under our very noses, and call for its revocation.

And that the CCGs condemn the £20 billion cuts which are putting our A and E depts and our NHS staff under immense strain.....but they will not do so. Why not?

So the question remains: who stands to gain financially, or from promotion, or from other "benefits " from the above so-called reforms?

I couldn't possibly comment !
I would suggest that CCGs desist from blaming the victims who are the NHS taxpayers. And that the clinicians who ostensibly want to relieve the strain on NHS A and E departments should be openly condemning the Health and Social Care Bill which is destroying the NHS under our very noses, and call for its revocation. And that the CCGs condemn the £20 billion cuts which are putting our A and E depts and our NHS staff under immense strain.....but they will not do so. Why not? So the question remains: who stands to gain financially, or from promotion, or from other "benefits " from the above so-called reforms? I couldn't possibly comment ! Puffin-Billy

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