Warburtons hints at changing 'rolls' to 'barms' after Facebook controversy

The Bolton News: Barms. Definitely barms, Bolton says. Not rolls. Barms. Definitely barms, Bolton says. Not rolls.

WARBURTONS bakery has hinted at a dramatic change to its packaging following The Bolton News’ barm cake debate last month.

The bakers featured in a full-page advert in Friday’s paper entitled “We’ve been barmy since 1876”, with the traditional “eight white rolls” logo scribbled off in favour of “eight barm cakes”.

The move is likely to delight the bakery’s home town after readers made it quite clear in an internet debate that barm or barm cake was their preference.

The debate began after Warburtons posted a light-hearted quiz on its Facebook page asking what people call their favourite bread-based product — but missed out “barm” as an answer in favour of rolls, cobs, baps or “other”.

Following our story on January 23, more than 700 people took to our Facebook page to join in with the heated discussion — and the resounding answer from the borough was that barm cake was the preferred term.

The name barm cake arose from the use of barm — the foam formed on the top of beer — to make bread dough rise.

In the middle of the debate, John Carr, at Carrs Pasties, said: “Back in my day we called them flour cakes, but nowadays the most popular term around Bolton and parts of the North West is barm cake.”

Tearmh France, who is Warburtons’ corporate communications manager, said: “The debate has been a great fun for us and it shows that we have got a good sense of humour.

“I would say that we do know what our consumers want from Lancashire — particularly Bolton — but the debate did turn our attention to it a bit more.”

So are Warburtons about to go totally “barmy” over barm cakes? “Watch this space”, said Tearmh.

Comments (6)

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12:44pm Mon 17 Feb 14

adatherton says...

Warburtons is one of Bolton's great success stories because they sell nationally. Half their sales are in London, and probably only 1% in Bolton. To confuse their Southern buyers with an obscure Northern word would be silly.
Warburtons is one of Bolton's great success stories because they sell nationally. Half their sales are in London, and probably only 1% in Bolton. To confuse their Southern buyers with an obscure Northern word would be silly. adatherton
  • Score: -8

1:09pm Mon 17 Feb 14

Gomacadeshez says...

Such bread has so many different names across the country. But how did they get "Cakes" in the name?
Such bread has so many different names across the country. But how did they get "Cakes" in the name? Gomacadeshez
  • Score: 0

3:45pm Mon 17 Feb 14

soup153 says...

adatherton wrote:
Warburtons is one of Bolton's great success stories because they sell nationally. Half their sales are in London, and probably only 1% in Bolton. To confuse their Southern buyers with an obscure Northern word would be silly.
Half of London ain't British anyway.
[quote][p][bold]adatherton[/bold] wrote: Warburtons is one of Bolton's great success stories because they sell nationally. Half their sales are in London, and probably only 1% in Bolton. To confuse their Southern buyers with an obscure Northern word would be silly.[/p][/quote]Half of London ain't British anyway. soup153
  • Score: 6

5:55pm Mon 17 Feb 14

vicric87 says...

It's a chip barm, therefore the bread you eat that on is a barm.
It's a chip barm, therefore the bread you eat that on is a barm. vicric87
  • Score: 6

9:54pm Mon 17 Feb 14

Wolfie190 says...

Wouldnt buy them either way, if you want barm cakes go to Bolton market.
Wouldnt buy them either way, if you want barm cakes go to Bolton market. Wolfie190
  • Score: 0

7:01am Tue 18 Feb 14

oftbewildered2 says...

adatherton wrote:
Warburtons is one of Bolton's great success stories because they sell nationally. Half their sales are in London, and probably only 1% in Bolton. To confuse their Southern buyers with an obscure Northern word would be silly.
why? Time the south did not expect us to kow tow to their demands. They manage to cope with a multitude of different tongues - so why not ours?
[quote][p][bold]adatherton[/bold] wrote: Warburtons is one of Bolton's great success stories because they sell nationally. Half their sales are in London, and probably only 1% in Bolton. To confuse their Southern buyers with an obscure Northern word would be silly.[/p][/quote]why? Time the south did not expect us to kow tow to their demands. They manage to cope with a multitude of different tongues - so why not ours? oftbewildered2
  • Score: 2

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