THE latest craze to sweep social media is the no makeup selfie, and The Bolton News wants to see women – and men – across the borough bare all in aid of Cancer Research UK.
A number of slap-free faces have been clogging up the news feeds of Facebook, Instagram and Twitter since Wednesday, including Sharples actress Helen Flanagan.
The women taking part have also been donating a few pounds to Cancer Research UK.
The charity, which did not even start the campaign, said that it had seen a "large increase in the volume of donations since yesterday".
Users nominate their friends to take a “selfie” by tagging them in their makeup-free post or tweet, and then they do the same.
Those who upload a photo of themselves are then encouraged to donate £3 to Cancer Research UK by texting BEAT to 70099.
The trend has come under criticism from a number of people who do not agree that the practice raises awareness for the charity as many are not donating the recommended £3 to the cause.
However reports suggest that the craze could have already raised more than £1 million for Cancer Research UK in just 24 hours.
The charity's director of communications, Carolan Davidge, said, "The #nomakeupselfie Twitter trend isn't something Cancer Research UK started - but it's great to see so many people getting involved to help raise awareness of cancer amongst their friends and family.”
- Have you taken a no makeup selfie? Send it to firstname.lastname@example.org with your full name and where you live and we may feature it in a gallery.