PADDY McGuinness is starring in a new World Cup-themed advert for Carlsberg.
The Bolton comedian features as the barman in the beer company's idea of the perfect World Cup pub, which also stars Ian Wright and Geoff Stelling.
The idea is based on market research by the company to find out from football fans what ruins their experience of watching footy in the pub.
Fans responded by revealing their gripes: tall people standing in front of them and blocking their view, small TVs and missing goals while nipping to the toilet.
Watch the advert and the behind-the-scenes videos above.