Manchester City star Joe Hart stars in World Cup advert filmed at Reebok Stadium

The Bolton News: With perfect hair, Joe Hart readies himself before the game With perfect hair, Joe Hart readies himself before the game

THE Reebok Stadium has a starring role in the World Cup.

The Bolton Wanderers ground is the backdrop to the new Head & Shoulders advert starring England goalkeeper Joe Hart.

Scenes depicting the Manchester City star changing and warming up in a tunnel before emerging into a floodlit stadium were shot at the Reebok.

A Wanderers spokesman confirmed it was used to make the advert earlier this year.

The shampoo advert, called The Walk, has been released in the run-up to the start of the World Cup in Brazil next month. Hart is shown lacing up his boots, pulling on an England jersey and ruffling his hair in a dressing room, with a Head & Shoulders bottle visible in a bag.

He walks through some of the stadium’s corridors before stopping in what appears to be a tunnel.

As if he is about to walk on to the pitch, Hart stares straight ahead in intense concentration, psyching himself up for what lies ahead.

He is then filmed walking up steps into a stadium, which is actually stairs fans at the Reebok use to get into the stand from the concourse.

The rest of the advert, which ends with the slogan “Ready to make it count” and the hashtag #HartRateMoment, features the goalkeeper on a pitch.

A Wanderers spokesman said: “Filming for this advert was done at the Reebok earlier this year.

“It is not the first one that has been done at the stadium and we are open to ideas if somebody approaches us."

Comments (7)

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12:36pm Wed 21 May 14

waynagain says...

Didn't the FA shorten the season so that the England team could have more time to practice for the World Cup? Rooney complaining about the press taking pictures of him on holiday in Portugal, Hart now making a commercial at the Reebok - why is the England team not training already for the World Cup?
Didn't the FA shorten the season so that the England team could have more time to practice for the World Cup? Rooney complaining about the press taking pictures of him on holiday in Portugal, Hart now making a commercial at the Reebok - why is the England team not training already for the World Cup? waynagain
  • Score: -1

12:48pm Wed 21 May 14

BOLTON_COLIN says...

Probably the only way we'll ever get top players at the Reebok. :-(
Probably the only way we'll ever get top players at the Reebok. :-( BOLTON_COLIN
  • Score: -1

1:57pm Wed 21 May 14

stereo_world says...

Reebok Stadium? Does that even exist?
Reebok Stadium? Does that even exist? stereo_world
  • Score: 0

2:07pm Wed 21 May 14

OriginalAngryDad says...

One word - Ponce!
One word - Ponce! OriginalAngryDad
  • Score: -2

4:35pm Wed 21 May 14

SomertonRoadLad says...

"THE Reebok Stadium has a starring role in the World Cup."

Why? Because they filmed Joe Hart in the corridors at The Reeb... er whatever its called these days.
Really??
It could have been anywhere and lets be honest who really cares??

Non news day again, nothing to see here move on..................
.....
"THE Reebok Stadium has a starring role in the World Cup." Why? Because they filmed Joe Hart in the corridors at The Reeb... er whatever its called these days. Really?? It could have been anywhere and lets be honest who really cares?? Non news day again, nothing to see here move on.................. ..... SomertonRoadLad
  • Score: -1

6:32pm Wed 21 May 14

AndyMorton says...

The mars advert was at reebok to i was an extra shooting from 5pm - 5am for a 2 minute advert
The mars advert was at reebok to i was an extra shooting from 5pm - 5am for a 2 minute advert AndyMorton
  • Score: 1

9:07pm Wed 21 May 14

Beyond News Forum says...

More fecking spam!
More fecking spam! Beyond News Forum
  • Score: 0

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