Garlic bread - it's the future: Warburtons launches garlic baguette

Our graphic shows how we think Peter Kay might look on stage with the new product

Our graphic shows how we think Peter Kay might look on stage with the new product

First published in News The Bolton News: Photograph of the Author by , business editor

FUNNYMAN Peter Kay famously proclaimed garlic bread was “the future” — now it appears bakery giant Warburtons agrees.

A garlic bread baguette is the latest offering from the Bolton-based firm — and it has gone on sale in Iceland stores across the UK.

Sales director John Smethurst described the baguette as “ideal for sharing”.

He said: “It is our first product with a new chilled and frozen range and we have exciting plans to grow our share of this sector.

“We’ve been asked for years when Britain’s best baker from Bolton will make its first garlic bread.

“So we’ve listened and have worked hard to make this great new product to meet the needs, and wants, of our consumers.”

The bread comes in “a flat base artisan style shape as opposed to a standard baton” Mr Smethurst added.

Bolton comedian Peter Kay’s quip — “Garlic bread, it’s the future, I’ve tasted it” — delivered by his character Brian Potter in his hit sitcom Phoenix Nights, was voted the best television one liner of all time in a poll.

Last year, Warburtons bought garlic bread specialist Giles Foods.

The family firm has a £26 million turnover and produces unbranded baked products including garlic breads, dough balls, and French and Italian breads.

Earlier this month, Warbies was named Britain’s best loved shopping basket brand.

Its 800g loaf beat everyday labels such as Coca-Cola, Heinz and Cadbury.

Comments (4)

Please log in to enable comment sorting

6:10pm Sat 31 May 14

I, Ludicrous says...

Are other producers of garlic bread entitled to a free plug as well?
Are other producers of garlic bread entitled to a free plug as well? I, Ludicrous
  • Score: 8

7:25pm Sat 31 May 14

FreedomOfSpeech1945 says...

I had one of these last night, all to myself!
:D
DELISH!
I had one of these last night, all to myself! :D DELISH! FreedomOfSpeech1945
  • Score: 1

4:51pm Sun 1 Jun 14

Beyond News Forum says...

Spam!
Spam! Beyond News Forum
  • Score: 1

9:54pm Mon 2 Jun 14

Puffin-Billy says...

£26 million turnover............
? That's a lot of money for an apple pie!
No it's not for sharing. Mine all mine.
Hope it's bread wi' nowt tekken out !
£26 million turnover............ ? That's a lot of money for an apple pie! No it's not for sharing. Mine all mine. Hope it's bread wi' nowt tekken out ! Puffin-Billy
  • Score: 0

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree