IT is the end of an era at the home of Bolton Wanderers.
The Reebok sign has been taken down and replaced with Macron’s logo.
From July 1 the Italian sportswear firm will take over the sponsorship of the Whites’ ground — and it will become the Macron Stadium.
Street signs across the borough have already started being changed to read ‘Macron Stadium’.
The Reebok logo and seating inside the ground has also been replaced with seats which read ‘Macron’.
Fans have greeted the changes with mixed reactions — some branding it a new start for the club with others saying the stadium would “always be the Reebok”.
Des Bradley, chairman of the Bolton Wanderers Supporters’ Association, said he was disappointed the stadium would no longer be called the Reebok, but that he was optimistic for the future under the club’s new sponsors.
He added: “It’s a shame, because Reebok has its connections with Bolton, but this is just a reality of modern day football.
“If you go back to when the Reebok first opened, a lot of people wanted the stadium to be called Burnden Park.
“It might take a few years before some fans get used to calling it the Macron, but I see it as a new start rather than a grim end.
“Hopefully, under Macron, the club can have success in the long term.”
Macron is based in Bologna, Italy, but has shops across the UK.
Wanderers announced a sponsorship deal with the sportswear company in April, ending the club’s 17 year association with Reebok.
As well as buying the stadium rights, Macron will also make the team kits, training gear and leisurewear from the summer.
It ends the club’s long affinity with Reebok. Joseph William Foster, who made running shoes, founded J.W. Foster and Sons in Bolton in 1895.
His grandsons Joe and Jeff Foster went on to found Reebok in 1958.
Since 2005, Reebok International Ltd has been a subsidiary of German group Adidas.
A Bolton Wanderers spokesman said: “Works on the road network around Bolton were carried out over the first weekend on June, with works further afield to be completed throughout the month.
“The stadium officially becomes Macron Stadium on July 1. Regarding the costing of the changes, the local authority have not been asked to pay for anything and the costs have been funded solely between Bolton Wanderers and Macron.”
Bolton Council has not paid for the new changes to street signs, with Bolton Wanderers and Macron splitting the cost.