One yoghurt for £1.40 - or two for £5? That's Asda price! Middlebrook supermarket in label gaffe

The Bolton News: One for £1.40 or two for £5 - not the best deal One for £1.40 or two for £5 - not the best deal

AS bargains go — this certainly does not look like a good deal.

The Asda supermarket at Middlebrook was advertising 500g pots of Onken bio yoghurt for £1.40 each — or two for £5.

However, if shoppers bought two of the yoghurt pots at full price and NOT at the offer cost they would pay just £2.80.

The error, which supermarket bosses have admitted was just a human mistake, was spotted by eagle-eyed shopper Arun Mishra.

The recently retired GP, who worked at Pike View Medical Centre in Horwich for 31 years, said: “I spotted it and just thought it was funny.

“Obviously it was just a mistake as no-one could think this was a bargain.”

Asda put the incorrect pricing down to human error and said the “colleagues would be briefed further to ensure it didn’t happen again”.

A spokesman for the chain, which prides itself on being Britain’s cheapest leading supermarket, said: “We’re sorry for any inconvenience caused.”

Comments (25)

Please log in to enable comment sorting

12:00pm Thu 19 Jun 14

mattaiuseire says...

The perpetrators have been held in Custardy. Police say it was a trifling matter.
The perpetrators have been held in Custardy. Police say it was a trifling matter. mattaiuseire
  • Score: 8

12:02pm Thu 19 Jun 14

AdamPA says...

How is this one of the leading news stories on the website? Surely more is going on? This isn't drop the dead donkey you know!?
How is this one of the leading news stories on the website? Surely more is going on? This isn't drop the dead donkey you know!? AdamPA
  • Score: 19

12:04pm Thu 19 Jun 14

markthementalist says...

It's always vital to the story to know that Mr Mishra is eagle eyed, a retired GP and the length of time he worked at Pike View medical centre.
I will be forever wondering what his age is though..........
It's always vital to the story to know that Mr Mishra is eagle eyed, a retired GP and the length of time he worked at Pike View medical centre. I will be forever wondering what his age is though.......... markthementalist
  • Score: 14

12:14pm Thu 19 Jun 14

giraffe89 says...

Maybe you should send your journalists out to report on actual news?
Maybe you should send your journalists out to report on actual news? giraffe89
  • Score: 16

12:18pm Thu 19 Jun 14

boltonnut says...

mattaiuseire wrote:
The perpetrators have been held in Custardy. Police say it was a trifling matter.
Yogurt to be kidding me.
[quote][p][bold]mattaiuseire[/bold] wrote: The perpetrators have been held in Custardy. Police say it was a trifling matter.[/p][/quote]Yogurt to be kidding me. boltonnut
  • Score: 17

12:22pm Thu 19 Jun 14

thomas222 says...

How can you claim to be a NEWS paper. Should be done under the trade description act.
How can you claim to be a NEWS paper. Should be done under the trade description act. thomas222
  • Score: 17

12:41pm Thu 19 Jun 14

Newonhojeel says...

This is and never will be worthy of being a news story but it does highlight something that many of these big name supermarkets are guilty of and I'm not convinced that the pricing is down to human error. A shopper not being very careful (or not very good at math) may be drawn to the "2 for £5" deal and go for that, thinking they are getting a bargain. This is the kind of trick supermarkets like to play to make people think they are getting a bargain when, with a little more investigation, they would see they are being conned.
This is and never will be worthy of being a news story but it does highlight something that many of these big name supermarkets are guilty of and I'm not convinced that the pricing is down to human error. A shopper not being very careful (or not very good at math) may be drawn to the "2 for £5" deal and go for that, thinking they are getting a bargain. This is the kind of trick supermarkets like to play to make people think they are getting a bargain when, with a little more investigation, they would see they are being conned. Newonhojeel
  • Score: 6

12:58pm Thu 19 Jun 14

Newonhojeel says...

Newonhojeel wrote:
This is and never will be worthy of being a news story but it does highlight something that many of these big name supermarkets are guilty of and I'm not convinced that the pricing is down to human error. A shopper not being very careful (or not very good at math) may be drawn to the "2 for £5" deal and go for that, thinking they are getting a bargain. This is the kind of trick supermarkets like to play to make people think they are getting a bargain when, with a little more investigation, they would see they are being conned.
I meant "maths", not "math". I'm not American.
[quote][p][bold]Newonhojeel[/bold] wrote: This is and never will be worthy of being a news story but it does highlight something that many of these big name supermarkets are guilty of and I'm not convinced that the pricing is down to human error. A shopper not being very careful (or not very good at math) may be drawn to the "2 for £5" deal and go for that, thinking they are getting a bargain. This is the kind of trick supermarkets like to play to make people think they are getting a bargain when, with a little more investigation, they would see they are being conned.[/p][/quote]I meant "maths", not "math". I'm not American. Newonhojeel
  • Score: 7

1:00pm Thu 19 Jun 14

johnnyjackson says...

This was no mistake. Asda do this all the time and then blame on human error.
This was no mistake. Asda do this all the time and then blame on human error. johnnyjackson
  • Score: 8

1:14pm Thu 19 Jun 14

I, Ludicrous says...

boltonnut wrote:
mattaiuseire wrote:
The perpetrators have been held in Custardy. Police say it was a trifling matter.
Yogurt to be kidding me.
Dairy me, that's bad. ;-)
[quote][p][bold]boltonnut[/bold] wrote: [quote][p][bold]mattaiuseire[/bold] wrote: The perpetrators have been held in Custardy. Police say it was a trifling matter.[/p][/quote]Yogurt to be kidding me.[/p][/quote]Dairy me, that's bad. ;-) I, Ludicrous
  • Score: 10

1:30pm Thu 19 Jun 14

Bolton Lad 85 says...

Jane you are a disgrace to your profession, if you have any dignity you would quit after having to write this nonsense.
Jane you are a disgrace to your profession, if you have any dignity you would quit after having to write this nonsense. Bolton Lad 85
  • Score: 5

1:58pm Thu 19 Jun 14

Comment777 says...

This is a direct result of the blame culture we are living in!
This is a direct result of the blame culture we are living in! Comment777
  • Score: 5

2:04pm Thu 19 Jun 14

Comment777 says...

Note to Reporter:

Jane you cannot believe this is a news worthy incident. Did you rush from the office grapping your car keys from the edge of your desk as you screamed to your colleagues about your career making scoop.
Note to Reporter: Jane you cannot believe this is a news worthy incident. Did you rush from the office grapping your car keys from the edge of your desk as you screamed to your colleagues about your career making scoop. Comment777
  • Score: 4

3:01pm Thu 19 Jun 14

WTMOT. says...

This "newspaper" is slowly turning into the Daily Fail
This "newspaper" is slowly turning into the Daily Fail WTMOT.
  • Score: 5

3:17pm Thu 19 Jun 14

Farnworth Lady says...

I am aghast at this Story...............
........what have New Scotland Yard said about the matter???
Anyone??
I am aghast at this Story............... ........what have New Scotland Yard said about the matter??? Anyone?? Farnworth Lady
  • Score: 6

3:39pm Thu 19 Jun 14

notgonehome says...

I remember years ago they had a price controller with a small team who checked all price changes and point of sale signs. Then in a restructure the pricing team where disbanded and the price changes and point of sale given to department managers who should have checked them and over see them being put out. They just give out the tickets to staff telling them when you have time put them out and the checking paperwork was just ticked and signed. Money saving.
I remember years ago they had a price controller with a small team who checked all price changes and point of sale signs. Then in a restructure the pricing team where disbanded and the price changes and point of sale given to department managers who should have checked them and over see them being put out. They just give out the tickets to staff telling them when you have time put them out and the checking paperwork was just ticked and signed. Money saving. notgonehome
  • Score: 0

3:43pm Thu 19 Jun 14

artistpaint says...

Amazing news...wow a total headline hitter.should get a job as editor of the express lol...
Amazing news...wow a total headline hitter.should get a job as editor of the express lol... artistpaint
  • Score: 4

5:02pm Thu 19 Jun 14

soup153 says...

Pavement still is same place after years. More to follow net issue.
Pavement still is same place after years. More to follow net issue. soup153
  • Score: 0

5:16pm Thu 19 Jun 14

cocopopmuffin says...

asda apologizing for any inconvenience caused....what possible inconvenience can this cause....not newsworthy at all !!!
asda apologizing for any inconvenience caused....what possible inconvenience can this cause....not newsworthy at all !!! cocopopmuffin
  • Score: 5

5:42pm Thu 19 Jun 14

flexy26 says...

johnnyjackson wrote:
This was no mistake. Asda do this all the time and then blame on human error.
Asda at Moss Bank way are just as bad they had panna cotta deserts £1 each or 2 for £2.50, again they said it was a mistake that would rectify itself at the till as if , hence I didn't buy any
[quote][p][bold]johnnyjackson[/bold] wrote: This was no mistake. Asda do this all the time and then blame on human error.[/p][/quote]Asda at Moss Bank way are just as bad they had panna cotta deserts £1 each or 2 for £2.50, again they said it was a mistake that would rectify itself at the till as if , hence I didn't buy any flexy26
  • Score: 2

6:15pm Thu 19 Jun 14

Keaw Yed says...

Well done Doctor Mishra.
Well done Doctor Mishra. Keaw Yed
  • Score: 2

7:56pm Thu 19 Jun 14

Kb123456 says...

Right to all the slow people on here....have you ever thought that this guy could have easily taken the overlay (2 for 5) from one product and put it on that????? and trust me they can easily do that and before anyone says you can't take it off trust me you can take it off and put it on another try it yourself next time your in asda....also if a member of staff put the overlay on this price tag it doesn't mean it will come up at the till as that price.....it will come up as the price that is marked under the overlay on the actual price tag under the overlay.....also it is an error easily made my staff but doesn't mean you get charged that price.
Right to all the slow people on here....have you ever thought that this guy could have easily taken the overlay (2 for 5) from one product and put it on that????? and trust me they can easily do that and before anyone says you can't take it off trust me you can take it off and put it on another try it yourself next time your in asda....also if a member of staff put the overlay on this price tag it doesn't mean it will come up at the till as that price.....it will come up as the price that is marked under the overlay on the actual price tag under the overlay.....also it is an error easily made my staff but doesn't mean you get charged that price. Kb123456
  • Score: 1

10:03pm Thu 19 Jun 14

JustBecause says...

Kb123456 wrote:
Right to all the slow people on here....have you ever thought that this guy could have easily taken the overlay (2 for 5) from one product and put it on that????? and trust me they can easily do that and before anyone says you can't take it off trust me you can take it off and put it on another try it yourself next time your in asda....also if a member of staff put the overlay on this price tag it doesn't mean it will come up at the till as that price.....it will come up as the price that is marked under the overlay on the actual price tag under the overlay.....also it is an error easily made my staff but doesn't mean you get charged that price.
Even the slow people are 100 times faster than you...........
[quote][p][bold]Kb123456[/bold] wrote: Right to all the slow people on here....have you ever thought that this guy could have easily taken the overlay (2 for 5) from one product and put it on that????? and trust me they can easily do that and before anyone says you can't take it off trust me you can take it off and put it on another try it yourself next time your in asda....also if a member of staff put the overlay on this price tag it doesn't mean it will come up at the till as that price.....it will come up as the price that is marked under the overlay on the actual price tag under the overlay.....also it is an error easily made my staff but doesn't mean you get charged that price.[/p][/quote]Even the slow people are 100 times faster than you........... JustBecause
  • Score: 1

10:16pm Thu 19 Jun 14

Kb123456 says...

JustBecause wrote:
Kb123456 wrote:
Right to all the slow people on here....have you ever thought that this guy could have easily taken the overlay (2 for 5) from one product and put it on that????? and trust me they can easily do that and before anyone says you can't take it off trust me you can take it off and put it on another try it yourself next time your in asda....also if a member of staff put the overlay on this price tag it doesn't mean it will come up at the till as that price.....it will come up as the price that is marked under the overlay on the actual price tag under the overlay.....also it is an error easily made my staff but doesn't mean you get charged that price.
Even the slow people are 100 times faster than you...........
Round of applause to justbecause you are definitely not slow.....you are fast quick witted! Thank You for your input!
[quote][p][bold]JustBecause[/bold] wrote: [quote][p][bold]Kb123456[/bold] wrote: Right to all the slow people on here....have you ever thought that this guy could have easily taken the overlay (2 for 5) from one product and put it on that????? and trust me they can easily do that and before anyone says you can't take it off trust me you can take it off and put it on another try it yourself next time your in asda....also if a member of staff put the overlay on this price tag it doesn't mean it will come up at the till as that price.....it will come up as the price that is marked under the overlay on the actual price tag under the overlay.....also it is an error easily made my staff but doesn't mean you get charged that price.[/p][/quote]Even the slow people are 100 times faster than you...........[/p][/quote]Round of applause to justbecause you are definitely not slow.....you are fast quick witted! Thank You for your input! Kb123456
  • Score: 0

8:26pm Wed 25 Jun 14

w1ggan says...

The Shell garage on Almond Brook Rd in Standish is similar, yesterday morning waiting for customer in front to pay when the cashier said to him "you might want to change that litre bottle of lucozade for two of the 500ml ones they are £1.30ea whereas this litre one is £3.00"
The Shell garage on Almond Brook Rd in Standish is similar, yesterday morning waiting for customer in front to pay when the cashier said to him "you might want to change that litre bottle of lucozade for two of the 500ml ones they are £1.30ea whereas this litre one is £3.00" w1ggan
  • Score: 1

Comments are closed on this article.

click2find

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree