FORGET designer dresses and fancy fascinators — a mum from Westhoughton won the Tatton Ladies Day competition wearing a £20 Primark dress.
Annette Aiken, aged 42, teamed a nautical-style navy and white striped dress, which she bought last year, with a charity shop fascinator and high street wedges — costing £57 in total.
Whereas many women compete for designer brands, Ms Aiken was happy in high street, and got noticed by competition scouts as soon as she walked through the entrance.
The health researcher won Ti Sento jewellery worth £300 and a bouquet of flowers.
Ms Aiken, of Wigan Road, said: “I was thrilled when I won. It was such a surprise — especially as I didn’t spend a lot of money on my outfit.
“I had thought about what I was going to wear beforehand but didn’t go out and spend hundreds on a new dress like a lot of women do.
"I bought the Primark dress last year but hadn’t worn it, so I thought it’d be perfect for the show even though it is from the high street.
“I even got my fascinator from a charity shop — it only cost about £7. The most expensive thing I wore were the cork wedge heels, but they were only £30.
“Then to finish off the look I put my hair up and used a fake ponytail with a bun design at the back. It only took about an hour to get ready.
“As I walked through I was approached by someone asking me to enter the competition, so I thought, why not?
“I filled in a form with my details and a description of what I was wearing and had to wait until the afternoon to find out the results.
“It was a little nerve- wracking but I couldn’t believe it when they called out my name.
“It just goes to show, you don’t have to spend a fortune to look nice.”