Flat cap sales soar in South
8:48am Friday 30th March 2007 in News By Staff Reporter
ORIGINAL: Fred Dibnah
A MODERN take on traditional flat caps are enjoying a popularity surge among shoppers in the South.
Asda has seen flat cap sales increase by 82 per cent in stores in Southern England over the past two years.
Its country-style burgundy and brown flat cap sells more than three times as many in the South as in its stores in the North.
But the flat cap's traditional Northern heartland - including towns like Bolton, home to iconic steeplejack Fred Dibnah - is still a stable market, the supermarket chain said.
An Asda spokesman said: "A new generation of flat cap wearers such as Guy Ritchie, David Beckham and film star Samuel L Jackson has given it a trendy image - known as retro hunting chic."
The chain's George fashion range sells flat caps in traditional tweed style, plain blue and plain white priced at £4 each.
