ONLINE electrical retailer AO.com will be beaming into millions of homes after being named as the sponsor of hit television show Britain's Got Talent.

The exclusive deal is a first for the Lostock-based firm — and is designed to show how AO.com "brings unexpected moments to its customers through its exceptional service, similar to the feeling that the ITV show brings to its viewers".

John Roberts AO.com founder said: "We are really excited to be partnering with one of the biggest shows on ITV. This is a major investment in the AO brand to enable us to bring the AO Way to so many more UK customers. Our mission is to be the best European electrical retailer by being exceptional in the moments that matter for our customers as Britain’s Got Talent is for their viewers. The alignment with Britain’s Got Talent is the perfect springboard and we are excited to be working together with such a great team on the project."

Viewers will get to see "The AO.Com Green Room" and commercial production company, The Mob and directed by BTAA winning comedy and performance director, Sarah O'Gorman will develop the AO.Com's new idents will bring "to life the surprising backstage moments that happen at the show".

This year's series will see David Walliams, Amanda Holden, Alesha Dixon and Simon Cowell returning for the sixth year in a row with presenters And and Dec this spring.

Jason Spencer, business development director at ITV, said: "We are thrilled to be working with AO.com as sponsor of Britain's Got Talent. AO.com is a fast-growing, ambitious company and we look forward to activating the many varied elements of this new partnership across all of ITV's and AO.com's platforms to turbo charge their business."

Andrew Kirkcaldy, AO.com brand director, said: "From day one, the partnership between ourselves and Britain’s Got Talent has felt like the perfect fit. Britain’s Got Talent continuously gives its viewers the unexpected and AO.com aims to always go above and beyond with its extraordinary service. By joining forces, we are looking forward to creating some amazing and surprising moments together."