IMAGES of comic Peter Kay’s new starring ‘roll’ have been released.

Fresh from his success in the sitcom Car Share, the Bolton born and ‘bread’ comedian is following in the footsteps of Hollywood A-lister, Sylvester Stallone and Muppets star Kermit the Frog.

The images show the comic filming the new television advert with owner Jonathan Warburton.

Peter is seen at the bakery’s headquarters pulling out all the stops to persuade Mr Warburton to buy into his new great idea.

He said: “I’m delighted to be teaming up with Warburtons for their new adverts, not only because I grew up around the corner from the bakery in Bolton but also, I’ll get to go home for my tea.

“I can’t believe I’ll be following in the footsteps of Sylvester Stallone. Also I don’t understand why Sly didn’t ask to get paid in free bread for life, he missed a right trick there. Ah well, it’s Sly’s loss.”

Mr Warburton added: “It’s been a great day on set. As a family business, we take our baking seriously but we don’t take ourselves too seriously, so working with someone like Peter has been great fun.

“I can’t wait for it to hit the screens later this year.”

Warburtons has invested in high profile advertising campaigns over the past few years, most recently with The Muppets.

Kermit the Frog, The Swedish Chef, Fozzie Bear, Statler and Waldorf and Sweetums all swapped LA Boulevard for Bolton.

The firm also joined forces with action hero Stallone, with the star of the Rocky films taking to Victoria Square to film an advert.

While Warburtons is keeping details of the latest TV campaign closely under wraps, it has confirmed that the advert featuring the much-loved comedian will premiere on UK TV screens later this year.

The stills were released as it was announced that Car Share has become the iPlayer’s biggest comedy of the year.

The BBC sitcom came to the end of the road last week, with Peter disappointing fans by saying he would not pen any new episodes.

Figures reveal that the BBC1 show has had more than 10.6 million views on the catch-up service, making it iPlayer’s most-requested comedy of the year so far.

Peter said: “We’ve been blown away by the reception for our little show.

“All we wanted was to make something feel-good and happy so it’s really wonderful it connected with so many people.”

Shane Allen, the BBC’s controller of comedy commissioning, said: “The record-breaking response to Car Share has been phenomenal.

“Audiences have come at the show from all angles - watching on BBC1 and as a full series, and to have such enormous figures for BBC iPlayer alone shows how the public have taken these characters to their hearts.”

The second series is still available on the iPlayer. It was released in full immediately after the first episode aired in April.

It ended on an emotional cliffhanger as the comedian’s alter ego, John Redmond, failed to reciprocate the advances of his car share colleague Kayleigh Kitson Sian Gibson.