A BOLTON firm has launched a new website for Royal Birkdale for the golf Open Championships.

Creative and digital agency, Absolute, was briefed to update the existing site to ensure it could handle a higher volume of traffic, while giving visitors a user-friendly experience of the world famous course.

Over a three-day location shoot at the club, the team battled with the elements to create an atmospheric brand video and new suite of photography, which shows the real character and challenge of the course.

The new website is designed and built to be responsive, mobile compatible and provide a streamlined user journey, taking into consideration the needs of both existing members and visitors.

Chris Hodgen, Managing Director of Absolute, said: “The essence video in particular is a window into the true spirit of Royal Birkdale.

"With a couple of 4am starts during the location shoot, we encountered all four seasons with wind, rain and sun.

"This, teamed with the varied landscape and terrain, really helped us create something atmospheric which captured the course at its most dramatic, while offering a great central point for the new website.”