FILM lovers will be terrified out of their wits as they see The Conjuring's iconic raggedy doll Anabelle roaming The Light Cinema.

Annabelle Luce, marketing manager at the Market Place cinema, has dressed up as her famous namesake to promote the latest horror release Anabelle: Creation.

Ms Luce will be donning the famous creepy dress and schoolgirl plaits as well that struck fear into the hearts of the cinema-goers four years ago, when The Conjuring was released.

Nikki Wilson-Cook, centre manager at the Market Place Shopping Centre, said: "This film is going to be absolutely huge and we think it’s great that The Light’s marketing manager has got creative and dressed up as the iconic Annabelle to excite customers even more. She looked absolutely amazing!”

The Light Cinema will also be running competitions on social media with a chance to win free tickets.