LORD Alan Sugar encouraged those with a sweet tooth to check out his protégé's cake stall during this weekend's Food and Drink Festival.
The Apprentice boss tweeted that Alana Spencer would be in town with her Ridiculously Rich cakes business during the four-day town centre event.
Ms Spencer was the 2016 winner of the reality TV show, The Apprentice, which pits teams against one another to prove their business acumen – while hoping not to get fired by Lord Sugar.
Head over to Bolton food festival this weekend where @Alana_Spencer_ will be selling her @Ridic_Rich cakes https://t.co/QPqTtxJMmR
— Lord Sugar (@Lord_Sugar) August 22, 2017
Ridiculously Rich cakes, which is co-owned by Lord Sugar, will be among 220 stalls dotted about Bolton during the foodie's paradise over August Bank Holiday Weekend, starting on Friday.
The business also made an appearance at Ramsbottom Chocolate Festival this year.
Celebrity chefs, cooking demos and taster sessions will feature during the festival between August 25-28.
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