THIS weekend's episode of Take Me Out has launched one of the stranger social media crazes of recent years - The beefy orange challenge.

On Saturday night's episode of the hit ITV show, presented by Bolton's Paddy McGuinness, one of the contestants, Sean from Blackpool, introduced the world to his bizarre food of choice.

While trying to win a date with one of the single girls, a video showed Sean's friend Steve explaining his pal's favourite snack - an orange with an OXO cube sprinkled over it.

Sadly, the challenge left a bad taste in the mouth of the girls and Sean as they all turned off their lights and he failed to win a date.

While his treat of choice didn't win Sean a date, it has now sparked the 'beefy orange challenge'.

People have been taking to Twitter to post videos of themselves sprinkling an OXO cube on an orange and trying it.

It is safe to say most people have not enjoyed it as much as Sean and Paddy and some of the Take Me Out crew even got in on the act.

The video of Paddy trying the orange has been viewed almost 70,000 times already on Twitter and it is safe to say the comic was not a fan.

People are being encouraged to have their own go at the challenge before nominating someone else to give the weird craze a go.

The Take Me Out Twitter account has been inundated with people having their own go at the beefy orange challenge.