Warburtons to sell loaves in Spain and France

WARBURTONS bosses say they are hoping to become the coun- try’s biggest “family” food compa- ny with an audacious bid to sell sliced bread to France and Spain.

The Bolton-based bakery is targeting French families, who they believe no longer have time to buy freshly-baked baguettes every day.

The huge proposed deals, the value of which the company would not dis- close, comes as the expanding firm is dealing with redeployment or redun- dancies of van delivery assistants in Bolton.

Warburtons, which has more than 20 bakeries in the UK, is in talks to stock white, brown and seeded loaves in supermarkets around Paris.

It will also begin selling bread next month to British ex-pats in the tradi- tional Spanish holiday resorts, Mala- ga, Alicante and Balearic Islands.

In a statement, Warburtons said: “As part of its vision to become the world’s largest family food company, Warbur- tons is exploring the possibility of exporting products to France, a move which could see our wrapped loaves on the shelves in Paris in the coming months. In addition, we will also be activating our tourist plan imminent- ly, which is aimed at the tourism mar- ket and the ex-pat community in Spain.

“Initially, this will involve distribut- ing wrapped bread to retailers in Malaga, Alicante and the Balearic Islands.

“This development forms part of an innovative export project in central Europe where Warburtons is current- ly working with Tesco to distribute to the Czech Republic, Slovakia, Hun- gary and Poland.”

Warburtons said wrapped bread, including the Toastie line, was most popular abroad.

Keith Davies, head of economic development and regeneration at Bolton Council said: “It’s great news that a flagship Bolton company is exporting products abroad like this.”

Dr Brian Sloan, Chief Economist at Greater Manchester Chamber of Com- merce, said: “This news confirms that businesses in Bolton can still compete in a wide range of markets overseas.

“It also goes to show that a wide range of British products, not just high-tech goods, have a place in the global market.”

At Warburtons’ Bolton depot, 16 van drivers’ assistants are facing redun- dancy or redeployment as it strives to bring Bolton in line with its other UK depots. In 2010 Warburtons made 45 staff redundant.

Comments (8)

Please log in to enable comment sorting

10:31am Sat 21 Apr 12

frankandbill says...

I used to work for Warbies...used to be a driver's mate to rustle up some cash to go to the match. Didn't like the bread though...used to have a little poem which I'll share with the good readers of the BEN:
Eat warbies bread
S**t like lead
F*rt like thunder
No F***in wonder
Eat warbies bread
I used to work for Warbies...used to be a driver's mate to rustle up some cash to go to the match. Didn't like the bread though...used to have a little poem which I'll share with the good readers of the BEN: Eat warbies bread S**t like lead F*rt like thunder No F***in wonder Eat warbies bread frankandbill

10:31am Sat 21 Apr 12

frankandbill says...

I used to work for Warbies...used to be a driver's mate to rustle up some cash to go to the match. Didn't like the bread though...used to have a little poem which I'll share with the good readers of the BEN:
Eat warbies bread
S**t like lead
F*rt like thunder
No F***in wonder
Eat warbies bread
I used to work for Warbies...used to be a driver's mate to rustle up some cash to go to the match. Didn't like the bread though...used to have a little poem which I'll share with the good readers of the BEN: Eat warbies bread S**t like lead F*rt like thunder No F***in wonder Eat warbies bread frankandbill

10:31am Sat 21 Apr 12

frankandbill says...

I used to work for Warbies...used to be a driver's mate to rustle up some cash to go to the match. Didn't like the bread though...used to have a little poem which I'll share with the good readers of the BEN:
Eat warbies bread
S**t like lead
F*rt like thunder
No F***in wonder
Eat warbies bread
I used to work for Warbies...used to be a driver's mate to rustle up some cash to go to the match. Didn't like the bread though...used to have a little poem which I'll share with the good readers of the BEN: Eat warbies bread S**t like lead F*rt like thunder No F***in wonder Eat warbies bread frankandbill

6:59am Sun 22 Apr 12

jillyt says...

thank god for that! i miss my warbies when i go away....
thank god for that! i miss my warbies when i go away.... jillyt

2:35pm Sun 22 Apr 12

marco999 says...

I predict a success, all those bright red ‘Brits abroad’ in the self catering ‘Costas’ making their chip butties with ‘Warbies’ bread and HP sauce – much better than all that ‘foreign muck’.
I predict a success, all those bright red ‘Brits abroad’ in the self catering ‘Costas’ making their chip butties with ‘Warbies’ bread and HP sauce – much better than all that ‘foreign muck’. marco999

3:36pm Mon 23 Apr 12

PDY says...

If Warburton's think they can persuade the French to give up their bread in exchange for tasteless cardboard they must be deluded. As for the Spanish, they will eat any old rubbish. The French have been brought up on a tradition of local freshly baked bread and there is no way the French supermarkets will stock English bread. If they do it will go stale on the shelves. The French have a well deserved reputation of looking after their own, a trate we could do well to follow.
And as for our Mr Davies, the Council's head of development and regeneration, he would do well to try to get some French firms to come to fill the disgusting, dirty shopping facilities of Bolton instead of all day drinking holes, fast food joints, mobile phone and pound shops.
If Warburton's think they can persuade the French to give up their bread in exchange for tasteless cardboard they must be deluded. As for the Spanish, they will eat any old rubbish. The French have been brought up on a tradition of local freshly baked bread and there is no way the French supermarkets will stock English bread. If they do it will go stale on the shelves. The French have a well deserved reputation of looking after their own, a trate we could do well to follow. And as for our Mr Davies, the Council's head of development and regeneration, he would do well to try to get some French firms to come to fill the disgusting, dirty shopping facilities of Bolton instead of all day drinking holes, fast food joints, mobile phone and pound shops. PDY

10:11pm Mon 23 Apr 12

jillyt says...

marco999 wrote:
I predict a success, all those bright red ‘Brits abroad’ in the self catering ‘Costas’ making their chip butties with ‘Warbies’ bread and HP sauce – much better than all that ‘foreign muck’.
haha lol spot on xxx but red sauce for me with my red tan lmao xx
[quote][p][bold]marco999[/bold] wrote: I predict a success, all those bright red ‘Brits abroad’ in the self catering ‘Costas’ making their chip butties with ‘Warbies’ bread and HP sauce – much better than all that ‘foreign muck’.[/p][/quote]haha lol spot on xxx but red sauce for me with my red tan lmao xx jillyt

8:36pm Wed 25 Apr 12

KathrynM says...

Warbies should consider selling crumpets abroad. I live in France and the bread here is fine but most Brits I know would go quite a few miles out of their way to buy a packet of crumpets!
Warbies should consider selling crumpets abroad. I live in France and the bread here is fine but most Brits I know would go quite a few miles out of their way to buy a packet of crumpets! KathrynM

Comments are closed on this article.

click2find

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree