Cricket pundit bats for ‘Bumble’s sauce’
6:00am Wednesday 11th September 2013 in Bolton
WHEREVER international cricket commentator David “Bumble” Lloyd goes in the world he takes a little bit of his Lancashire home with him — in a sauce bottle.
The former England cricketer, turned lively broadcaster, regularly tweets about Lancashire Sauce, and the different foods he has used it with, in places like India and Australia — to the delight of his many Twitter fans.
But loyalty as well as good taste plays a part in his love of the savoury sauce — it is created and manufactured by Entwistle’s Delicatessen in Ramsbottom, owned by his daughter, Sarah, and her husband, David.
And the celebrity fan is now only one of thousands worldwide who love the tangy sauce.
As David Entwistle explains: “We sell it to people in many countries — from Australia and Cyprus to America. In fact, someone from California came into the shop at the weekend for some.”
The sauce recipe has been in the Entwistle family for the last four generations and was first made by David’s grandma, Mary Elizabeth Entwistle, early in the last century.
She died in 1977 and David’s parents, Ken and Kathleen, continued making the sauce for family and home use only until David and Sarah began creating it to sell in the shop.
It proved an immediate hit — some was even sold at Old Trafford cricket ground under the “Bumble’s Sauce” label — and sales have gone from strength to strength since.
Asda started ordering it to sell in their local stores and it was such a success that this has now been extended to Asda’s 52 stores around Lancashire with the possibility of it going nationwide.
The sauce is still made and bottled at the Ramsbottom premises “although it’s a bit tight for space here sometimes” says David. And they are about to add a new size to the current range of 150ml bottles with one of 284ml.
They were also approached by a farmer in Rufford, a fan of the sauce, who was opening a crisp factory and wanted to include a special crisp in his range.
So Fiddlers Lancashire Sauce Crisps are now selling well and proving a big hit in the snacks market.
David and Sarah — who have three children — love the sauce themselves and still use it at home. It boasts a curious two-tone appearance, caused by a lack of emulsifiers; it is vinegar-based and suitable for vegetarians.
So which foods does it suit best? “It goes with everything,” insists David. “Apart from ice-cream — although a customer came in last week who told us he’d just tried it on ice-cream and that it was delicious.” The sauce can be used on its own on all kinds of food, as a marinade or put into casseroles, stews or any dish, including scrambled eggs.
And sales are going up each year. During 2012, some 23,000 bottles were sold, which was 1,000 more than the year before.
Unsurprisingly, the couple are delighted with the sauce’s popularity and with its famous “unofficial ambassador”, David Lloyd, who continues to publicise its pleasures alongside his entertaining cricket commentary.
“I’m never without it at home,” says David himself. “Everything seems to taste better with it!”
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