BOLTON Hospice has undergone a colourful rebrand.

The hospice now has a new brand, logo and website created by company Tim Marner.

The creative agency was first tasked with updating and refreshing the hospice’s website.

A spokesman for Tim Marner said: “We wanted to go and meet the people that have made such a wonderful place possible.

“After meeting staff, volunteers, patients and families, it became clear that the hospice’s current logo and branding did not reflect the colourful characters inside.”

The creative company believed that the branding was too pink and led people to think of females and breast cancer.

The spokesman added: “We wanted to bring to the forefront all of the colourful, bright characters we had met, to show people how friendly and caring the hospice is and all the great work they do.

“We loved the idea of the Lancashire rose and so we pulled together a beautifully complementary rainbow of colours for each of the petals and added a heart shaped leaf to the rose was a gentle nod to their roots and where they began.”

The new brand is now up and running and has been incorporated in Bolton Hospice’s most recent events such as the Colour Run and Midnight Memories.

A spokesman for Bolton Hospice said: “We’re delighted with Tim Marner’s new brighter, fresher and more modern version of our logo.

“It still features the rose design and some of our signature pink colour, as we see both these things as important parts of our logo and the hospice’s history.

“The new vibrant colours represent all the different types of care and support we provide which come together to provide the best care for local people, the diversity of the community we serve and all the different ways in which our community come together to support us. We’ve had lots of positive feedback from supporters.”

Bolton Hospice’s next event will be the September 18 Bubble Rush.

The 5k route around Queens Park is suitable for all ages and abilities.

Along the route participants will pass through four coloured bubble stations and will come out covered in frothy, bubbly foam.

To book on to the event go to: https://www.boltonhospice.org.uk/event/hospice-events/bubble-rush