THESE days, it seems the most successful businesses have awards coming out of their ears.
There are Queen's awards, Prince's awards, awards for women in business, awards for different industries and sectors . . . in fact, awards for almost anything.
The sheer number of companies that win awards of some sort means, inevitably, that their importance can be diluted.
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That said, nothing should be taken away from the terrific performance of Greenwood James in winning their regional award from the Royal Institute of Chartered Surveyors, or Radcliffe's Quest Personal Care in securing a Queen's award last week.
But there is one form of award that should stand head and shoulders above the rest in importance - because it has been voted for by your own community.
The local business award, in our case the Bolton and Bury Business Awards, reflects how well your company is doing in its own back yard.
No matter how big and successful an operation is, it almost certainly had humble beginnings and was supported in its struggling early years by business people in its home town.
It has become a bit of a cliche, but business really is the lifeblood of a community, creating jobs and wealth for its people.
To be recognised by your own as the best at what you do is a true honour and a real reflection of your business worth, with the people who really count.
You may not think it has the status of a national award but its true worth is far greater, because you'll be the best at what you do in your home town.
Time is ticking by if you want to enter this year's awards.
The deadline for entries is this Friday and firms need to visit boltonandbury businessawards.co.uk as soon as possible to complete the application.
The awards will be announced at a black tie event at the De Vere Whites Hotel at the Reebok Stadium on Thursday, June 26.
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