University of Bolton
Pritesh leads from the front to win top award
A NEW take on online marketing has seen an IT entrepreneur win a leadership award from Manchester Metropolitan University (MMU).
Pritesh Patel, aged 27, from Lostock, has been running his own business, Logicia, since April last year.
He offers online marketing and business software development from premises at the Enterprise Centre in Washington Street, Bolton.
He entered the leadership competition after attending a five-week long course in November last year at the University of Bolton. The programme, called Leading Edge, was run jointly by Business Bolton and the MMU.
Mr Patel said: "I attended morning sessions over a period of five weeks and made a presentation at the end. Financial and professional businesses across the North-west came together on the course and the topic was leadership in management."
He added: "At the end they requested submissions for the leadership awards in three categories, innovation, business growth and best progress. There was a marketing session that struck a chord with me, but rather than taking out what they said and applying it to my own business, I saw how I could pass that advice on to my clients, helping them market their businesses."
The prize was presented to Mr Patel at a ceremony at the Manchester Institute of Directors (IoD) premises in Oxford Street, Manchester, by Sophie Kain, a former contestant on the BBC show The Apprentice.
Professor Ossie Jones, head of the Centre for Enterprise at MMU, said: "The event maintained the programme ethos of empowering leaders and managers to strengthen leadership and in turn develop the NW economy."
Mr Patel's business has built up a good customer base during the last year and is looking to expand. It recently won the contract to build, maintain and market the Bolton FM website.
12:59pm Monday 7th April 2008
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