A breastfeeding helpline to support new mothers has been officially launched by the Government.

Public health minister Dawn Primarolo announced a £150,000 year package for the advice line to give mums practical support and information.

Studies have shown that babies who are breastfed are less likely to be obese in later life and gain protection against conditions like asthma, eczema and chest infections. Mothers benefit too, with studies showing a protective effect against ovarian and breast cancer.

The Department of Health recommends exclusive breastfeeding up to six months, with continued breastfeeding alongside solid foods afterwards.

A new report by the Scientific Advisory Committee on Nutrition suggests new mothers need more support.

It said breast feeding rates immediately after birth went up from 69 per cent in 2000 to 76 per cent in 2005 across the UK. However, only half of women in England were still breastfeeding after six weeks.

The new helpline will be run by two existing groups - the Breastfeeding Network and the Association of Breastfeeding Mothers.

They receive around 28,000 combined calls each year on breastfeeding and will merge to run the new advice line. The Government hopes the new National Breastfeeding Helpline will handle a far higher number of calls.

Ms Primarolo said: "When it comes to feeding babies, breast is best. Our challenge is to help new mums through those early difficult weeks and months.

"We aim is to increase the number of mums breastfeeding for longer .

The new helpline number 0844 20 909 20.