BOLTON-based parcel delivery comparison website Parcel2Go.com has launched a new delivery pricing option in response to ever-increasing customer demands.

The new service will apply to small items weighing up to and including 1 kilogram, and can now be sent across the country for just £2.16 ecluding VAT.

Robert Mead, marketing manager at Parcel2Go.com, said the idea was born after examining the marketplace and identifying where a different service could be offered.

He said: "Customers’ expectations of delivery are constantly changing, but recently we have seen them become far more demanding.

"We know from the introduction of Amazon Prime and the reported development of drones that people want their deliveries made faster, but they don’t want to pay through the nose for this service. It’s vital that businesses respond to this. If they don’t, their competitors will.”

Following huge success in New York, Amazon recently expanded its one-hour Prime delivery service to the US city of Seattle, which sees residents able to order from tens of thousands of items such as everyday groceries, paper towels, alcohol and even Kindle tablets and televisions, and have them within 60 minutes.

The service operates seven days a week between the hours of 8am and midnight, with a two-hour delivery window available for those who do not want to pay.

Parcel2go.com works with some of the largest courier companies in the world to deliver an efficient and reliable service to all of its customers.

Not just specialising in low-priced domestic deliveries, they also provide an international delivery service, which allows customers to compare and choose the option best suited for them.

Mr Mead said: "Our new delivery option will appeal to a wide range of people.

"It will benefit large retailers who frequently find themselves paying large delivery fees even when sending single items, to independent eBay sellers who specialise in products such as jewellery.

"For the latter in particular, high delivery prices can mean they miss out on a profit.

"By having access to cheaper deliveries, retailers can potentially pass the savings on to customers, making their services all the more appealing.”