A BOLTON based supplier of designer radiators and heated towel rails hopes interest in its products will heat up — after the appointment of a new sales manager.

Geyser, based in Lostock Industrial Estate, has appointed Neil Churton as its national field sales manager.

Mr Churton joins Geyser after nearly 20 years working for Methven, a designer of showers, taps and valves.

During that time he held roles including national sales manager and key account manager.

In his new role, Mr Churton will be responsible for nationwide sales and strengthening the company’s contacts within the trade, building and property developing markets, with the aim being to nurture and generate larger orders.

Alex Ramsay, director at Geyser said: “We have appointed Neil as both our customers and potential customers across the UK were asking us to go along and visit them with products.

"Put simply, we needed to increase the team to meet demand and maximise on the increased numbers of opportunities out there for us.

“Neil has significant experience in the sector and has built up strong relationships. We believe he will be a real asset to our team as we take the company to the next level.”

The company has its own range of Geyser branded radiators and towel rails that is designed in house as well as being stockists of high end brands such as Bisque, Aeon, Vasco, Irsap and MHS.

The company currently has a turnover of £1.6 million and is on target for a 20 per cent increase this year.

Mr Churton said: “I have been in the sector for a significant time and have watched Geyser grow as a business; offering a dedicated specialist service — purely focused on radiator and heating solutions. They truly know the products and offer unrivalled expertise.

“I was attracted by the company’s ambition and growth targets. It is a real challenge for me to come in and help grow the trade side of the business.”

As the company continues to grow to the next level, it is aiming to increase its presence within the trade and get the Geyser name out further to the developers, specifiers and key trade counters.