THREE fishing enthusiasts and budding entrepreneurs are gearing up for this year’s Northern Angling Show.

David Bailey, Ian Stones and Mark Potter, who are all from Bolton, are set to launch a new flavour of their highly successful brand of bait enticer, Stinky Stuff TM. The brand is used by top anglers across the UK, Europe and the USA and is distributed through their company, Fishing Baits Ltd. based in Bolton.

David Bailey, himself a keen amateur angler and always looking to find an edge for his pe,g was inspired to come up with a unique product for the fishing industry. Working with other anglers he initially looked at bringing out new flavours of boilies or pellets but having seen that this market was already saturated, he then began to notice that the big names in the sport preferred to use sticky baits. The answer therefore came to him in the form of spray bait delivered from an aerosol can which when applied to the bait, attracted the fish with smells that replicated various foodstuffs.

Having come up with the product concept, the three owners then set about developing the range working with a chemist to experiment with different flavours and smells. David said: “It was crucial to make the formulation aquatically safe and find something that triggered a fish to find the food source. We tested rigorously using a small team of anglers to find out which smells and flavours attracted fish to their bait. The idea behind the aerosol can came about because nearly all the other liquid attractants on the market tended to come in pump action containers which when applied to the bait, easily washed off and quickly dispersed through the water. This is no good for Specimen Carp anglers who sometimes leave their bait in the water for 48 hours or longer. They want that attractant to be released from their bait over this period of time. When we considered how spray-on deodorants massively outsell roll-ons, we started to think about why this was. When you spray an aerosol can the particles are released at such a velocity the payload (liquid in the can) impregnates what it is sprayed onto.

“When we put our STRONG and most potent attractant in the can, we achieved results where anglers could still smell our product on their bait and even on their terminal tackle, well over 48 hours after it had been in the water. The results were so successful that we launched a Sea Range. Traditionally the strong currents and salt in the sea usually wash attractants off easily so much so, that there hasn’t really been an attractant on the market for the sea that worked until we came along. “

The show takes place on February 24 and 25 at Event City, Manchester.