WATT an achievement!

Online electrical retailer AO.com has established a real spark with its customers to become one of only 20 businesses worldwide to have received more than 100,000 reviews on consumer website Trustpilot.

And the Horwich-based company is the only electrical retailer on the list. And bosses say that with a 95 per cent great or excellent score, it is one of 10 businesses in the top 20 that holds this rating putting it in the top 0.01 per cent of companies to achieve the number of reviews at the top end.

Trustpilot is a platform that allows customers to feedback on the service they have received once they have made a purchase. Launched in 2007, the feedback website reviews over 211,000 companies, across three continents and has over one million reviews submitted each month.

AO.com Chief Brand and People Officer Michael Bates said: "As an online only retailer, our reputation is massively important to us.

"Our commitment to making our customers happy has always been the backbone of our business.

"We feel this milestone is a huge badge of confidence from our customers and we want to thank them for taking the time to leave a review."

Trustpilot’s European Marketing Director Alan Duncan said: "Building trust in brand that also requires behaviour change from the consumer is tough. As one of the UK’s leading retailers, AO.com instinctively understood the value of both listening to their customers to shape their business and amplifying their feedback as a great marketing tool. Achieving 100,000 Trustpilot reviews shows AO.com's commitment to being a truly customer-centric business and in turn how keen their customers are to shout about their experience with the company."