HOLLYWOOD superstar Sylvester Stallone is to become the face of Warburtons in a new TV advertising campaign.

Stallone, who starred in the Rambo and Rocky films as well as Judge Dredd and The Expendables, filmed the advert in one of Warburtons' bakeries in Wakefield this week.

The advert will air later this year.

The Bolton-based firm's chairman, Jonathan Warburton, said he was "delighted" to star alongside Stallone in the advert.