THE death of a cyclist in a motorbike crash has sparked the launch of a hard-hitting road safety campaign in Rivington.

David Hitchen, aged 42, died when riding in Rivington Road during the annual Bolton Bash race last September.

A group of shocked cyclists who regularly ride the same route claim action needs to be taken to slow down other road-users and prevent tragic accidents like Mr Hitchen’s.

Gareth Price and Dave Evans have designed brightly coloured T-shirts with the slogan “My life depends on your driving” for cyclists to wear on the road.

Mr Price, aged 58, who runs the V1ntage health studio in Bolton, launched the campaign with other cyclists yesterday.

He said: “We were all very shocked by what happened in Rivington Road. I was riding in the same race that day and it easily could have been me.

“I’m an ex-motorcyclist and I think they ride like maniacs. It bothers me and I’m not the only one. You hear about more and more accidents where cyclists are getting hit and you’re wondering whether it’s going to be you next.”

Mr Price found other cyclists he knew had “near misses” with motorists.

Dave Evans, who is training for Bolton’s Ironman contest with Mr Price, came up with the slogan after a scary experience on the road.

Mr Evans, aged 38, from Blackrod, said: “I was out on a ride one day and this car slowed down beside me.

“They rolled down their window and shouted at me. I shouted back because I was furious and tired. That’s when I thought, ‘My life depends on your driving’.

“If motorcyclists and drivers see that message on a cyclist’s back it will make them think twice. The cyclist they’re getting annoyed with means a lot to someone.”

Mr Price hopes more cyclists, horse-riders, runners and walkers will wear the cycling tops. He has also approached Bolton Council about introducing traffic-calming measures along Rivington Road.

Calling Mr Price on 07798 853283 for T-shirts.