IT is no coincidence Bury chairman Stewart Day has chosen the week leading up to today’s big kick-off to give fans a revealing insight into the inner workings of the club’s summer transfer dealings.
The 32-year-old chief has spoken candidly, reassuring fans that big-name summer signings like Ryan Lowe, Nicky Adams and Danny Mayor have not broken the bank.
And the property developer was at pains to stress that his head would always rule his heart when making decisions, despite his passion for the game.
Day has never made any bones about the fact he intends to run Bury as he would any other business – to make a profit.
There is no doubt the Shakers chief has taken a hands-on approach, going as far as interviewing each and every one of his summer signings.
It is perhaps an indictment of the way football has been run over the years that the concept of a footballer sitting a job interview – like any other potential recruit would in any other business – seems an alien one.
It is clear the practical side of the interview process would still far outweigh any head-to-head with the chairman.
But it is certainly right and proper that players – who command much higher salaries than us mere mortals – should be pressed on their motivation and aspiration.
This kind of insight into the processes and policies Day has put into place since taking over at Bury is intended to speak directly to the fans.
Believe it or not, but there is still a significant minority – alluded to by manager David Flitcroft in his press conference ahead of today’s League Two opener at home to Cheltenham – who still need to be won over.
Pundits, as well as the bookmakers, might be falling over themselves to tip the Shakers for big things this season, but a section of the support remain unconvinced.
The problem for some die-hard fans is not believing Flitcroft’s squad has what it takes to win promotion. What they are struggling to comprehend is just how the club can afford it.
It is only just over a year ago that Day rescued Bury from a winding up order.
Shakers fans have also been burned in the past, making it into the second tier of English football, only for the financial rug to be pulled from under them.
Day has echoed that same dream of Championship football, which may explain why some supporters have been spooked.
But while questions remain about just where the money has come from to kick-start this great old club, the chairman is at least doing his best to prove there is a good deal more substance in his business plan than those put in place by some of the chairmen who have gone before him.