WANDERERS have appointed life-long fan Paul Holliday as the new head of marketing and communications.

Returning to the club after six years, in which he worked in a similar role at Lancashire Cricket Club, Holliday will oversee all aspects of media and promotions at the Macron.

His first stint at Wanderers lasted 14 years, during which time he graduated from the ticket office to head the PR team in the Premier League days.

Boltonian Holliday said: “I’m delighted to be back at Macron Stadium after an enjoyable time at Emirates Old Trafford.

“It was fantastic to see some familiar faces and meet with new colleagues who are all very passionate about Bolton Wanderers.

“As well as looking to continually improve how the club connect with our supporters and other stakeholders, I will be looking to reposition the brands of Bolton Wanderers Football Club, Macron Stadium and Bolton Whites Hotel to ensure that the business fully maximises our revenue-generating opportunities.”