WANDERERS have announced a lucrative two-year sponsorship deal with betting company 188BET.

The Whites have ended a 20-year association with Reebok - the longest-running deal of its type in the Premier League to link up with the Far East-based operation.

Reebok will continue to manufacture the new home and away kit - but chairman Phil Gartside has described the new partnership as a “fantastic and lucrative deal for the club”.

“We are looking forward to developing it further in the future, and working alongside 188BET on a number of major initiatives for the Club and the fans,” he added.

Allan Duckworth, Chief Executive of Bolton Wanderers Football Club, continued: “Reebok has been, and will continue to be, a fantastic supporter of Bolton Wanderers for many years to come. Their partnership with the Club is ongoing and they will continue as official kit supplier and official stadium naming rights partner well into the next decade.”

The club, in full agreement with 188BET, has decided that the sponsor logo will not appear on replica youth, children's and infant shirts. Furthermore, it will not appear on the shirts worn by any of the Academy teams.

A statement from the Whites read: “Both the Club and the sponsor hold their position in the community very dearly and are aligned in the fact that children are not directly exposed to advertising from the betting and gaming element of 188BET's business.”

Andy Scott, Chief Executive of 188BET, added: “We are delighted to be partnering with an ambitious club like Bolton Wanderers, which offers the ideal starting point to develop the 188BET brand across the European market over the next two years.

"With an established position in the world's greatest football league, Bolton has consistently proven itself as a driving force in top flight football, while also having a track record of looking after its partners.”