THE owner of an independent music shop which has withdrawn support from Bolton Wanderers said people have to tell the club their new sponsorship deal is “morally wrong”.

Since Bolton Wanderers announced that payday loan company Quick Quid would be their new sponsor there has been a huge backlash from fans and political leaders in the town.

Now, Booths Music store, in Bradshawgate, said it will no longer be associated with the club.

The shop, a family-run business, which has been operating since 1832, announced on social networking website, Twitter: “Booth's Music has decided to withdraw our long-standing association with BWFC as we do not agree with the ethics of payday loan companies.”

The shop had supported the club for more than 20 years by providing drums and maintaining them.

Owner Tony Aspinall said: “We are not a main sponsor but we do supply the drums and skins and that has been a great relationship. But I feel that their sponsor targets vulnerable people, which makes it a nasty business.

“I think it is morally wrong and somebody has got to say that it is not right.”

Mr Aspinall said 99 per cent of customers had been supportive of their decision, although there had been “banter” from people who said they were glad to see the drums go.

He added: “It is sad, because as a family we are big fans of the club and it is something we have always been proud to say we have been associated with — we have pictures up in the shop.

“But it is not a sponsor we want to be associated with.”

Mr Aspinall says he is hopeful that the club will reconsider the sponsorship deal.

It comes as The Purple Property Shop, in Blackburn Road, pulled its sponsorship from Bolton Wanderers saying Quick Quid was not “in keeping” with its “community ethos”.

Bolton Wanderers’ chairman Phil Gartside said on Wednesday that he was “delighted” to have joined forces with Quick Quid.

And the pay day loan firm says it has chosen to sponsor the Whites because of “its strong heritage and commitment to its community”.