HEALTH minister Ivan Lewis, MP for Bury South and a health minister, has launched a campaign to encourage more people to get involved in social care.
Adverts are appearing on television, radio and in newspapers throughout the coming months with the aim of attracting the thousands of new people needed for the social care sector. Real-life carers and people who use social care services have been used to create the asdverts, which show someone in a wheelchair using a skate park, a pensioner who is being supported in her own home and a man with autism whose carer is teaching him the bus route he will be using when he starts his new job.
Mr Lewis said: "Social workers and social care staff play a critical role in every community - dealing with a wide cross section of people across society.
"This campaign will focus on how rewarding and valuable a career in social care can be and sets out to challenge perceptions on who works in social care."
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