Newsquest Media Group — which publishes titles including The Bolton News, Bury Times and Messenger — has won an award.

The regional media company has won the award for the Best use of Data for Commercial Gain at the 2016 Online Media Awards.

Shortlisted alongside the Economist and Financial Times, the award reflects the innovative and successful approach Newsquest has taken in developing category-specific display advertising products for its 50,000 local advertisers.

The award was presented at The Drum Online Media Awards, now in their 5th year, at a ceremony in London on Wednesday night.

Simon Sarahs, Newsquest’s digital display director, said “Becoming a more client-centric organisation has been critical to our success. By putting our clients’ needs at the heart of everything we do we’ve been able to develop a credible digital product proposition for our local advertisers – ensuring their ads are being served to the right people, at the right time, and in the right environment.”

Mark Smith, Newsquest digital director, said: “It’s a fitting reward for the digital display team and the smart thinking and effort that they’ve put in to what they’ve produced for our local sales teams. To have been shortlisted alongside the Financial Times and the Economist and won is no small feat and they deserve the recognition."

Having already won Most Innovative Digital Publisher of the Year at the Drum’s Digital Trading Awards in May, the Award reflects the continued effort to drive digital innovation throughout the Newsquest business.