PADDY McGuinness mugged off fellow television presenter Eamonn Holmes live on national television - all while flying the flag for Bolton Wanders.
The Bolton comic appeared on This Morning today to talk about the new series of Take Me Out and had been given the Irishman's mug to drink out of.
The cup featured the This Morning presenter's name and also a Manchester United crest.
To the horror of hosts Holly Willoughby and Philip Schofield Paddy used a marker pen to cross out the crest and wrote 'BWFC' and 'Bolton' over the top.
Holly said: "He's going to go mad."
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