PRESTIGE property buyers will once again have the opportunity to view some of the region’s finest homes as ‘The Collection’ makes a comeback now in digital format. Miller Metcalfe, the North West leading Estate Agent is re-launching the magazine as they roll out new cutting-edge property technology and introduce omni-channel marketing for 2019.

Miller Metcalfe, which has its flagship branch located on Bradshawgate in the heart of Bolton, just one of their 10 branches around the North-west, previously ran ‘The Collection’ magazine in print format with a readership of over 50,000.

Now, the relaunched publication which highlights high value and unique properties from all over the region is back early in 2019 – CEO and owner, John Fletcher could not be happier.

John said: “I am so excited about the magazine. The Collection has always been synonymous with the Miller Metcalfe Prestige brand. Together, this unique co-branding enabled us to become the undisputed market leader in our postcode footprint and that remains true today”.

John goes on to say: “The magazine is a perfect fit for our vendors and enables our media and marketing department to rise to the challenge of producing amazing images and video content, enhancing our online presence, showcasing Prestige homes that’s unmatched elsewhere by the competition”.

Miller Metcalfe is confident the new omni channel marketing platform will appeal to their current 10,000 Social Media followers and are targeting to increase that to 25,000 throughout 2019.

The magazine features a variety of local and regional properties - some well over the £1 million mark, plus lifestyle editorial and regional features.

Choice and 5* customer service lie at the very heart of their 21st Century retail proposition. Miller Metcalfe Prestige is launching the ‘Accelerator’ package, and this includes drone videos, 360 virtual tour, 3D interactive floor-plan, extensive email database marketing and Miller Metcalfe TV. Augmented reality will be featured next year.

The online magazine will be a free subscription only and will be updated on a weekly basis with ‘new to market’ properties, special features and market updates.

Those subscribing for the launch edition will have the fabulous opportunity of entering a draw to win up to £500 worth of Red-Letter Day vouchers, giving new readers a choice, which is the essence of the Miller Metcalfe strategy. For more information contact Suzanne Dugdill, Sales Director on suzanne.dugdill@millermetcalfe.co.uk or visit millermetcalfe.co.uk to subscribe.

The official launch of ‘The Collection’ magazine will be supported with a launch party at our Flag ship branch at 2-10 Bradshawhgate, Bolton, BL1 1DW on Thursday 15 November 5pm – 7pm. Miller Metcalfe invite both current and new customers to the launch for reception drinks, canapés and demonstrations of their new technology.