TONIGHT's the night that television viewers across the nation will see Hollywood legend Robert De Niro advertising Warburton's bagels on the streets of Bolton.

The advert is due to be screened during the commercial break of Channel Four's Gogglebox.

Twitter viewers had a sneak preview earlier in the week and The Guardian newspaper somewhat mischievously described it as Mr De Niro's best work in years.

However, Piers Morgan failed to see the funny side and said during Tuesday's edition of Good Morning Britain: “One of the greatest actors of my lifetime is reduced to making bread commercials in a spoof?”

The Raging Bull and Taxi Driver double Oscar winner actually travelled to the company's Hereford Street HQ in Bolton for filming earlier this year.

And in one surreal scene he and his cronies are filmed waiting for a bus at Bolton bus station.

Jonathan Warburton said: “We’re proud of our Bolton roots and it was great to bring a big star like Robert De Niro here to star in our brand-new ad."