A WARRINGTON company at the heart of the music industry has moved to a space five times bigger than its former offices.
Ameritz has left the ‘White House’ to relaunch at the 3,000sq ft Brewhouse in Wilderspool Park, Greenalls Avenue, so it can venture further into new areas like music production.
Padgate-born David Green originally founded the business in a tiny office in Liverpool in the mid 90s when it originally supplied backing tracks for singers.
More than two decades on, Ameritz is now a UK leader in digital music, helping artists get tracks onto streaming services like Spotify. This year, David and the team are celebrating two billion streams of songs by emerging bands and singer-songwriters they have supported.
The former Padgate High School student said: “We have already employed two new members of staff in our new music production suite.
“This new department will expand over the coming months, to accommodate a state-of-the-art recording facility, alongside four new production rooms.”
David also reckons the company’s success is a reflection of the music industry’s recovery after a decline over a number of years in physical sales of albums.
He added: “The industry as a whole is turning a corner with streaming, seeing revenues matching the heady days of the 1990s when CD sales were booming.”
The idea is for the Ameritz team to analyse data in the search for the next big thing.
David, an executive producer of the Cream Classical concerts, said: “My favourite part is listening to new music. We have a massive and eclectic catalogue.
“One day I can be listening to a piece of beautifully recorded classical music, the next techno and everything in between.
“We don’t preference any particular style, it’s all data driven. So if people are listening to a certain genre in a certain market we make more of that.
“I use the data as much as my ears. That is the great thing about streaming.
“We look at graphs as much as listen to the tracks. It’s very democratic, and ultimately the public decides what’s next.”
David also hopes Ameritz can branch out into live video and streaming live music through social media in the near future.
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