A BAKERY in Bolton has redoubled its efforts to cater for all consumers as part of Veganuary.

Poundbakery has relaunched its veg curry roll due to customer demand, according to bosses.

Management at the firm, which has its headquarters in Sidney Street, say it will sit alongside their successful vegetarian sausage roll.

A Poundbakery spokesman said: "The launch has come at just the right time, as January, or Veganuary, is a time to get away from the overindulgence of meat and dairy over Christmas & New Year, with a month long detox.

"Veganuary is becoming more and more popular every year and we want to give our customers vegan-friendly options that don’t compromise on taste.

"Our rolls are deliciously filling and the best value on the high street."

Supporters of the firm, part of the 108-year-old Sayers The Bakers, will be hoping this and other innovations will help to provide for a steady 2020.

Last December it was announced a deal had been struck which kept 1,400 staff across dozens of sites in work and safeguarded their bakery and distribution centre in Bolton.

The arrangement, which also includes the Poundcafes brand, came into being after administrators had been called in at the £50million turnover business.

It was confirmed thought that 11 stores had to close under the terms of the outcome, which has seen a team led by senior figures Mark James and David Silvester running the new Sayers and Poundbakery Ltd, following an acquisition by Karen Wood.

The bakery is not the only local outfit bidding to tempt the vegan market.

Their local rivals Greenhalgh's have had their own vegan roll on the shelves for some time. And last October bosses there say their delicacy outstripped high street rivals Aldi and Greggs in an independent taste test.

Bakery giants Warburtons also have a longstanding range of vegan-friendly products.