LEGO has teamed up with Nintendo for a new range of Super Mario toys – reimagined for the Danish company's brick building world.

Parents can soon say goodbye to all of their money now the two giants of kids' entertainment have joined forces.

The collaboration is said to celebrate Lego and Nintendo's shared passion for innovation and play.

Blurring the lines between a video game and traditional Lego brick-based set, Lego Super Mario will feature an interactive Lego Mario figure who collects coins in real-life game levels created with Lego bricks.

Think real life Mario Maker and you are part way there.

Julia Goldin, chief marketing officer of the Lego Group, said: “We are very excited to bring Mario into the physical world through interactive and social Lego play.

"With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character.

"By seamlessly incorporating the latest digital technology, Lego Super Mario is a highly social, interactive and collaborative experience for kids."

Takashi Tezuka, executive officer and game producer of Nintendo Co, added: “I have always liked Lego products and how they help children use their imagination to play.

"The new product we created together with the Lego Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”

Lego Super Mario will launch later this year.